How to create a Google review QR code: step by step, free

To create a Google review QR code, first copy the “Ask for reviews” link from your Google Business Profile, then turn that link into a static QR code. Both steps are free. When the code is scanned, the customer's phone should open the screen with the stars and the text box directly; if a map or the profile page opens, the link is wrong.

1. Get the right link

When you search for your business name with your manager account, the panel that appears has an “Ask for reviews” option. Copy the short link in the window that opens; for most accounts it starts with g.page/r/… and ends with /review. Some accounts also offer a downloadable QR code in the same window — if you see it, you can use it directly.

2. Turn the link into a static QR code

Paste the link into any QR generator and choose the “static” or “URL” type. Tools that ask for registration, a trial period or a monthly fee usually create dynamic QR codes: the code goes to their address first and may stop opening when the subscription ends. Your review link does not change, so you do not need a redirect.

3. Print it so it scans

• Size: at least 2.5–3 cm per side for a counter or table; larger if it will be scanned from a distance.
• Contrast: a dark code on a light background. Inverted colours and low contrast make scanning harder.
• Quiet zone: leave a white margin around the code; logos or frames should not touch it.
• Surface: glossy lamination reflects light; in bright spots a matte surface scans more easily.
• Call to action: add a short line below the code — “Share your experience on Google”.

4. Test before printing

Scan the code with both an iPhone and an Android camera, on a phone that is not signed in to the business account. The review screen should open. If you have several branches, test each branch's code separately and label it with the branch name; putting the head-office code in a branch sends reviews to the wrong profile.

Adding NFC next to the QR code

QR is familiar to anyone who knows their camera, but it asks the customer to open the camera and aim. NFC only asks them to hold the phone close. On our stands, the same review link is written onto the NFC chip and printed as a QR code; the Google Review NFC Card is NFC-only and a compact option for narrow counters.